Ill finish work by 10pm. I'll work until 10pm.
Korean cuisine is becoming a key part of South Korea's cultural exports.
The South Korean government aims to grow the industry to $225 billion dollars in three years by increasing the number of Korean restaurants abroad by 15,000 and tripling the number of Michelin-starred restaurants.
Additionalty, they plan to recognize the top 19% of Kowean restaurants worldwide, and they will offer internships Michelin-stared restaurants
To promote gourmet tourism, they launched the K-food Gourmet Belt. The government has also created a brand identity with the tagline, Adventurous Table, and will promote 10 Korean culinary terms
Food is a necessity of life, and it is such a common thing to talk about with each other.
It is an easy subject to use to market (promote) Korean culture.
Regarding the tagline "adventurous table," maybe many foreigners think Korean food is too spicy.
Another reason might be that to many foreigners, Korean food is very exotic.
My company is a B-to-B company, so we promote our products directly to car makers.
So, we usually advertise our products at conferences, and sometimes we make private meetings with our clients
Firstly, our clients ask our company, "Can you make this component,?" like steering wheels or brake systems, and they send us some proposals with specifications, and we check them carefully, and we send our counter-proposals including our target volumes and prices, with the expected (estimated) development period.
May be four years ago, our company used only traditional marketing approaches, but nowadays, our company also uses new-media channels like Youtube and SNS sites (applications).
The madketing department members wanted to use this kind of approach, because the world is changing, so they thought that we should be more active in our marketing and advertising
Culinary (emphasis]
